PORTFOLIO
Black Power to Black People Exhibition
In my exhibit design, I created a title wall and poster to represent Black Panther Party branding. In the design, I used a red claw mark to emphasize the Black Panther Party’s strength and defiance. Another design element is the rigid cuts on each side and the wood-pulp grain yellow to match the paper poster colors from the 1960s. The design featured various posters of the BPP scattered throughout the title wall and the poster. In the end, my exhibit design was recognized and given a merit award at the George Mason University: The Real Show 26.
Infected: The History & Influence of Zombies
I developed an exhibition catalog book and advertisements for my exhibit, Infected: The History & Influence of Zombies. I used a zombie skull as my logo, and the blood splatters throughout the design are a horror aesthetic. For the object list, I included various media and set them as a timeline. I created a title wall summarizing the exhibit and showing each medium that is displayed. In addition, I created a scaled model of the exhibit and advertisements, including a series of social media ads, a printed ad, a bus shelter ad, and a banner. This project assisted me in understanding exhibition design by creating a theme, gathering objects for the exhibit, designing the layout, and promoting it.
East Wind Menus
I created 4 menus for a Vietnamese restaurant called East Wind, designed as a luxury restaurant. It includes a main menu, a speakeasy menu, a drink menu, and a dessert menu. The logo is a bowl with the wind inside, which serves a noodle dish as well. The design element was a wind movement in the background to create a natural flow in each menu when reading the food description. For the typography, the header and subheading used Danh Da typeface for a Vietnamese style, and the menu used IvyStyle Sans for readability. The design used a green and gold color palette to represent East Wind as a luxurious and healthy restaurant. For the speakeasy menu, I used black to stand out, as the menu was for after-hours with street-style cuisines.
2025 Games Jam
I created a motion graphic advertisement for a video convention concept called 2025 Games Jam. It starts with a mystery box until it gets hit, rapidly changing to the word “JOIN THE GAME” until it fades into a game cartridge with the descriptions. For colors, I used a green-orange gradient for a vibrant summer aesthetic. Using motion graphics can generate attention and communicate the convention’s messaging of excitement and availability to all.
Animal Farm
I created a hardcover and the page layout for Animal Farm. The front cover shows a pig over the farm, representing the book’s character Napoleon’s controlling the farm and used as the background. The cover consists of information about the book, reviews, and a brief biography of George Orwell. For the typography, I used a grainy sans-serif called Veneer as my title to match the book’s theme of authoritarianism causing decay in society.
Red Nebula
I redesigned a video production company called Red Nebula with a new logo and promotional materials. The logo consists of half-spatial rings in each corner and a 4-pointed star in the center, intended to resemble a camera viewfinder. For the brochure booklet, I made the cover dynamic to stand out, while the interior explains Red Nebula’s services in a legible way. For advertising, I created 3 single-page magazine ads, with each one highlighting different services the company can provide.
Lidl Rebrand
I redesigned Lidl’s brand identity with a new logo and design identity. The logo is the letter L serving as a grocery bag, with the other letters on top of the base as the groceries are produced. The color orange is meant to generate warmth and enthusiasm for Lidl, while green represents all-natural in their produce. For the stationery and promotional items, I tried to keep the design minimal while focusing on the logo.
Volpe Delivery
I created a delivery service brand called Volpe Delivery. My logo is a fox tail with motion lines at the tail end and a negative-space arrow between the tail’s base and tip to convey that Volpe offers quick delivery. I used the arrow in my stationery and brochure for a consistent design. In addition, I applied the logo to an app screen and to stickers as promotional branding.
Dole Freshly Made
I created 2 vector designs advertising Dole with the slogan, “FRESHLY MADE.” The slogan emphasizes that the product is high-quality and desirable for consumption in the advertisement. The 1st ad shows orange juice pouring out of the orange, showing that our Dole juice product is fresh. The 2nd ad shows a full orange leading to a quarter slice, representing the desirable consumption of the orange as it gets smaller. For colors, I used a warm green to contrast with the orange for a natural style.